Radio Pundit

While doing occasional radio appearances throughout the 1920s, Will got his own show in 1933, "The Good Gulf Show," a weekly half-hour live Sunday evening radio program; it was a hit and continued for the rest of his life.

After commercials, introductions, and musical performances, Will had about 15 minutes to fill and had a hard time sticking to his time limit. He used an alarm clock to cut himself off; it became his trademark.

He usually brought in a studio audience so that he could tell if his comedy was working.

One of his few radio missteps was an impersonation he did of President Calvin Coolidge on air in 1928; Coolidge was not amused.

His most famous radio address was for the President's Organization on Unemployment Relief in 1931; becoming known as the "Bacon and Beans and Limousines," speech.